Gauss EP Thruster – Electric Propulsion Launch Film

Overview A cinematic but grounded product launch film introducing Rocket Lab's Gauss electric propulsion thruster to market. Rather than default to a standard talking-head format, I concepted a different approach that reflected the character of the team behind the product — calm, precise, and confident. I wanted to feel more like a sci-trailer than a documentary or product video. The film served as Rocket Lab's primary introduction to its new propulsion line.

My Role: As the internal content producer, I led this project from concept through final delivery with no outside crew. Key responsibilities included:

Creative Strategy: Identified an opportunity to break from convention and developed a narrative-driven concept that positioned Gauss not through product specs, but through the people and process behind it.
Set Design & Production: Scouted and built a production set inside an empty warehouse facility, designing the environment to create a dramatic, cinematic opening sequence that wouldn't have existed otherwise.
Cinematography: Directed and filmed the lead engineer performing final hardware assembly on set, then captured live thruster test footage — balancing technical authenticity with visual storytelling.
Editorial: Cut the set footage against test footage to build a cohesive launch film, using pacing and sound design to establish a tone more aligned with documentary filmmaking than corporate product video.

Key Takeaway This project demonstrates my ability to take an underdeveloped content brief and elevate it into a strategic brand asset — concepting, resourcing, and executing entirely in-house. By treating a product launch as a storytelling opportunity, I produced a piece that introduced a technically complex aerospace product with clarity, confidence, and craft.